LinkedIn Insight Tag tracks website visitors for conversion tracking, retargeting, and campaign analytics. It allows us to measure the effectiveness of LinkedIn ad campaigns and understand how visitors from LinkedIn interact with our site.
Service URL: www.linkedin.com (opens in a new window)
_guid
Used to identify a LinkedIn member for advertising through Google Ads
90 days
li_fat_id
Member indirect identifier used for conversion tracking and retargeting
30 days
UserMatchHistory
Used for LinkedIn ad targeting and audience matching
30 days
AnalyticsSyncHistory
Used to store information about the time a sync with the lms_analytics cookie took place
30 days
lidc
Used for data center selection and routing
24 hours
bcookie
Browser identifier cookie used to uniquely identify devices accessing LinkedIn
1 year
